The Newspapers in the Social Networks: Hearings, Content, Interactivity and Commercial Strategies

The Newspapers in the Social Networks: Hearings, Content, Interactivity and Commercial Strategies

The social networks have been consolidated, with million users, as a support of communication and a channel of informative flows in which the interpersonal relations coexist with strategies organizational of all kinds. This article analyzes the activity and the contents of 23 diaries (general, econo...

Saved in:
Translated title: Los periódicos en las redes sociales: audiencias, contenido, interactividad y estrategias comerciales
Journal Title: Estudios sobre el Mensaje Periodístico
Author: Miguel Túñez López
Traslated keyword:
Language: Undetermined
Get full text: http://revistas.ucm.es/index.php/ESMP/article/view/39367
Resource type: Journal Article
Source: Estudios sobre el Mensaje Periodístico; Vol 18, No 1 (Year 2012).
DOI: http://dx.doi.org/10.5209/rev_ESMP.2012.v18.n1.39367
Publisher: Universidad Complutense de Madrid
Usage rights: Reconocimiento (by)
Categories: Social Sciences/Humanities --> Communication
Abstract: The social networks have been consolidated, with million users, as a support of communication and a channel of informative flows in which the interpersonal relations coexist with strategies organizational of all kinds. This article analyzes the activity and the contents of 23 diaries (general, economic, sports and free) of major issue in three social networks with more followers in Spain (Facebook, Twitter and Tuenti), attending principally to four parameters: interactivity; making and presentation of contents; hearings and followers; and commercial strategies.
Translated abstract: Las redes sociales se han consolidado, con millones de usuarios, como un soporte de comunicación y un canal de flujos informativos en los que las relaciones interpersonales conviven con estrategias organizacionales de todo tipo. Este artículo analiza la actividad y los contenidos de los 23 diarios (generalistas, económicos, deportivos y gratuitos) de mayor tirada en las tres redes sociales ‘puras’ con más seguidores en España (Facebook, Twitter y Tuenti), atendiendo principalmente a cuatro parámetros: interactividad; elaboración y presentación de contenidos; audiencias y seguidores; y estrategias comerciales.