The Marks of the Oriental Cities of Cuba at the End of the XIX Century: Between the Art and the Trade

The Marks of the Oriental Cities of Cuba at the End of the XIX Century: Between the Art and the Trade

At the end of the XIX century, in a city like Santiago de Cuba and others; then called as the Oriental Department of the country, there also existed trademarks not only linked to the tobacco, as those famous ones carried out in the lithography shops of Havana. Those recently located in the oriental...

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Journal Title: Santiago
Author: Zoilo Rafael Fernández-Hernández
Traslated keyword:
Language: Undetermined
Get full text: https://revistas.uo.edu.cu/index.php/stgo/article/view/1451510
Resource type: Journal Article
Source: Santiago; No Especial 1 (Year 2015).
DOI:
Publisher: Universidad de Oriente (Cuba)
Usage rights: Reconocimiento - NoComercial (by-nc)
Categories: Social Sciences/Humanities --> Social Sciences, Interdisciplinary
Social Sciences/Humanities --> Cultural studies
Social Sciences/Humanities --> Humanities, Multidisciplinary
Abstract: At the end of the XIX century, in a city like Santiago de Cuba and others; then called as the Oriental Department of the country, there also existed trademarks not only linked to the tobacco, as those famous ones carried out in the lithography shops of Havana. Those recently located in the oriental files are also related with other products like the rum, vinegar, chocolate, liquors and wax matches, among others. This mark constituted for their coloring, the precision of their drawing and the appropriate artistic conception and design, valuable exponents of the history of the art and the Cuban publicity.
Translated abstract: A fines del siglo XIX, en una ciudad como Santiago de Cuba y otras del entonces Departamento Oriental del país, existieron también marcas comerciales vinculadas no solo al tabaco, como aquellas famosas realizadas en los talleres litográficos de La Habana. Las recientemente localizadas en los archivos orientales se relacionan además con otros productos como el ron, vinagre, chocolate, licores y cerillas, entre otros. Dichas marcas constituyen por su colorido, la precisión de su dibujo y la adecuada concepción artística y de diseño, valiosos exponentes de la historia del arte y la publicidad cubanas.