Interactive Multimedia Reports: Innovation, Production and Advertising Revenue

Interactive Multimedia Reports: Innovation, Production and Advertising Revenue

Interactive multimedia reporting is an innovative format in web journalism which has been generating substantial advertising revenue. As of 2013, major media organizations have been investing in this kind of production. Its sophisticated layout and audiovisual and interactive elements have led us to...

Resumen completo

Documentos citados

Guardado en:
Título de la revista: Brazilian journalism research
Primer autor: Liliane de Lucena Ito
Otros autores: Mauro de Souza Ventura
Palabras clave traducidas:
Communication; Journalism; Journalism; Web journalism; Interactive multimedia reporting; Innovation in journalism; Convergent newsrooms
Idioma: No especificado
Enlace del documento: https://bjr.sbpjor.org.br/bjr/article/view/903
Tipo de recurso: Documento de revista
Fuente: Brazilian journalism research; Vol 12, No 3 (Año 2016).
DOI: http://dx.doi.org/10.25200/BJR.v12n3.2016.903
Entidad editora: Associação Brasileira de Pesquisadores em Jornalismo
Derechos de uso: Reconocimiento - NoComercial - SinObraDerivada (by-nc-nd)
Materias: Ciencias Sociales y Humanidades --> Comunicación
Resumen: Interactive multimedia reporting is an innovative format in web journalism which has been generating substantial advertising revenue. As of 2013, major media organizations have been investing in this kind of production. Its sophisticated layout and audiovisual and interactive elements have led us to investigate how this production process works. Through in-depth interviews with editors from the Folha Group and Estado Group, we were able to determine that there is a different production process at work here, one conducted by teams of journalists proficient in multiple mediums, working together with other techno-actors. These teams and their work are in turn influenced by factors outside of journalism itself such as the increase in mobile device usage for user consumption, and monitoring specific audience approval ratings for this type of production.

Ejemplares similares