The influence of music on consumer behavior
This present paper shows the influence of music used in a retail environment in relation to consumer behavior. For obtaining the information, we based this research on a literature review in national and international journals, by 4 databases including: Proquest, EBSCO Host, CAPES periódicos and Mendeley, in the period of 2008 and 2012, by the keywords: music behavior, music in retail environment, background music, music consumer, environmental music, music and consumer behavior and music in purchase decision. The use of music has been applied in traditional areas such as psychology, trough the discipline of environmental psychology (DONOVAN marketers use this tool as a motivator in a purchase decision in different shopping environments. This paper shows that there is an influence of background music in purchase decision but it’s still needs an explanations of some variables. At the end this paper will present some suggestions for future research.
|Journal Title:||Independent Journal of Management & Production|
|First author:||Eduardo Biagi Almeida Santos|
Otávio Bandeira De Lamônica Freire
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|Resource type:||Journal Article|
Independent Journal of Management & Production; Vol 4, No 2 (Year 2013).
Instituto Federal de Educação, Ciência e Tecnologia de São Paulo
|Knowledge areas / Categories:||
Social Sciences/Humanities --> Management
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