The social marketing like managerial tool in the inteligents organizations

Clío América



Bibliographic data

Translated title: El mercadeo social como herramienta gerencial en las organizaciones inteligentes
Journal Title: Clío América
Author: Lucía Urdaneta
Traslated Keywords:
Language: Undetermined
Get full text: http://revistas.unimagdalena.edu.co/index.php/clioamerica/article/view/369
Resource type: Journal Article
Source: Clío América; Vol 2, No 4 (Year 2008).
DOI: http://dx.doi.org/10.21676/23897848.369
Publisher: Universidad del Magdalena
Usage rights: Reconocimiento - NoComercial - CompartirIgual (by-nc-sa)
Knowledge areas / Categories: Social Sciences/Humanities --> Business

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