International review of communication and marketing mix
IROCAMM - Intenational Review Of Communication And Marketing Mix is a digital scientific journal whose objectives are the dissemination of scientific articles on commercial and corporate communication, as well as marketing and market research (including the 4 variables of the mk mix: Product, Price, Communication and Distribution). It's a academic journal published in digital format and arises from the need to transfer knowledge to society about each of the fields of communication, as a variable of the marketing mix and their respective influences or consequences, such as commercial advertising, public relations of commercial companies or the price and distribution variables themselves, always from the point of view of their influence on the communication variable.
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Universidad de Sevilla
Facultad de Comunicación. Americo Vespucio, s/n. Isla de la Cartuja. 41092. Sevilla.
Reconocimiento - NoComercial - SinObraDerivada (by-nc-nd)
|Category area / Category:||
Social Sciences/Humanities --> Communication
Social Sciences/Humanities --> Social Sciences, Interdisciplinary
Social Sciences/Humanities --> Film, Radio, Television
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